Rules run your ads.
Not you.
Automate Meta, Google, TikTok and LinkedIn campaigns with condition → action rules — pause low ROAS, scale the winners, cap frequency. Everything starts off behind a master switch, preview never touches your account, and critical changes wait for your approval.
When
You decide how much control to hand over.
Every rule runs in one of three modes. Start by watching, move to approving, and only switch to fully automatic once a rule has earned your trust.
The rule evaluates your campaigns and shows exactly what it would do — evaluated, matched, and what would change. Nothing is ever written to your account.
Matches drop into an approval queue. You review the reason and the exact change, then approve — nothing touches the campaign until you say so.
The rule acts on its own, around the clock — inside your guardrails. Every action is logged with the reason it fired and the outcome it produced.
Condition → action, in plain terms.
Build a rule from the metrics that actually move your account, and choose what happens when it triggers. No scripts, no spreadsheets — just the logic you already think in.
Nine rules, ready to switch on.
Start from a template built around a real objective, or clone one and make it yours. Each is a plain condition → action rule you can read at a glance.
Test it, tune it, then let it scale.
Every rule can be drafted in plain language, checked against real history and rolled out gradually — so you switch it on already knowing what it will do.
Rules in plain language
Describe what you want in a sentence and AI drafts the condition → action for you to review and adjust.
Backtest before you switch on
See how many times a rule would have fired over the last 7 days — and on which campaigns — before it touches anything.
Simulate with your own numbers
Enter sample metrics to see whether the condition matches and how guardrails would clamp the change — nothing is applied.
Anomalies surface on their own
Statistical spikes in a campaign are flagged automatically, so you can turn a sudden change into a rule.
Run only when it matters
Schedule a rule for the days and hours you choose — weekends, launches or off-hours — instead of around the clock.
Roll out gradually
Apply a rule to a small share of campaigns first, compare the impact, then scale it to all of them.
Automation you can actually trust with a budget.
The whole system is designed so a rule can never surprise you. Off by default, transparent about every decision, and reversible at every step.
Master switch, off by default
Automation ships disabled. Nothing runs and no ad changes until you deliberately turn it on — and switching it off never deletes your rules.
Preview never writes
See exactly how many campaigns were evaluated, matched, and would be affected — as a dry run. Not a single value reaches the real account.
Approval queue for the big moves
Put any rule in approval mode and its decisions wait for a human. Review the reason, approve the change, then it acts — never before.
Guardrails & the “why” trace
Change caps, cooldowns and a hard stop on pausing winners keep rules in bounds. Every action records the reason it fired and its outcome.
Wherever your budget goes, rules keep watch.
Protect ROAS
Pause the drains, scale the winners and trim expensive conversions before they eat the day's budget.
Cheaper leads
Stop the expensive forms, scale the cheap ones and cut any spend that isn't producing leads.
Fresh & efficient
Cap frequency, catch CPM spikes and get alerted the moment a creative starts to fatigue.
Many accounts, safely
Run rules across every client with preview and an approval queue — scale oversight, not headcount.
Set the rule once.
Let it watch every campaign.
Turn condition → action rules loose on Meta, Google, TikTok and LinkedIn — with preview, an approval queue and guardrails keeping you in control the whole way.