Proje vitrini hazırlanıyorPreparing project showcaseПодготавливаем витрину проекта
Skip to main content
Social Media Agency

Production keeps moving, approvals are what jam the agency.

Rocketly links client feedback from WhatsApp groups, Instagram DM, email and brief forms to a single brand record. Content-calendar approval, revision rounds, community replies and the monthly report all move on one board.

Where Content Approval Stalls Inside a Social Media Agency

The monthly calendar goes out, but approval sits in a WhatsApp group, revisions land in email and the final file lives in a comment thread; no single record shows which asset is ready to publish.

Revision rounds pile up; the gap between the rounds in the contract and the edits actually delivered is never written down, so extra work quietly ships for free.

Community management runs on shifts; who replied to which comment or DM, and which negative signal was escalated to the client, disappears at handover.

Influencer and creator coordination lives in separate spreadsheets; between brief, draft return and publish date, nobody tracks who is waiting on whom.

The monthly report is assembled on the last day from screenshots, and because no calendar holds the contract end date, the renewal conversation opens after the client has already decided to leave.

Which Channels Bring Work and Feedback to the Agency

Instagram DM and Story Replies

Most community traffic for the brands you manage arrives here; story replies join the same conversation so the first touch survives a shift change.

WhatsApp Business

Daily approval exchanges between the account manager and the brand run here, with template messages used to schedule delivery and report reminders.

Personal WhatsApp Line

Plenty of agencies talk to brand contacts from a personal number. Connect that line and the approval thread does not walk out with the person who leaves.

Email

Monthly report delivery, contracts and invoicing run through email, land on the same brand record and keep one continuous history.

Website Brief Form and Chat Widget

New business enquiries on the agency site and brief forms from existing clients turn straight into records, listed with their source.

Meta and Google Lead Forms

Lead-form records from the agency’s own campaigns sync into the CRM, so you can see by source which campaign turned into a meeting.

How Rocketly Lightens the SMM Team’s Daily Load

Bring Brand Conversations Into One Inbox

Client WhatsApp lines, Instagram DM and story replies, Facebook Messenger, Telegram, email and web forms merge on one screen. Rocketly supports 12 channel types; the agency decides which brand runs on which line.

Give the Content Calendar Real Stages

Build your own flow: Brief → Draft → Internal Review → Client Approval → Revision → Ready to Publish. Each post shows which round it sits in, who owes a decision and how long it has been waiting.

Put Approvals and Revision Rounds on the Record

Share the monthly calendar and scope list with document templates or the quote module; views and approval status land on the record. An out-of-scope revision request opens as a separate quote line instead of staying verbal.

Attach Community Management to Shifts

Comment and DM traffic collects in the same inbox; every conversation gets an owner and the shift handover reads a summary instead of scrolling. A negative signal opens a client-notification task in one step.

Coordinate Influencers and Creators

Open every collaboration as its own record: brief delivery, draft return, edits and publish date become tracked tasks. The step waiting on a contract or payment approval is readable straight from the record.

Keep the Monthly Client Report Ready

With 38 report types you pull conversation volume, response times and request mix from your own data. On report day you compile from the record instead of hunting for screenshots.

Renewals and Account Health

A follow-up flow tied to the contract end date puts the renewal conversation on the table before the package runs out. Brands with a falling health score group into their own segment and a task opens for the account lead.

AI Drafts Built on Your Brand Tone

AI drafts replies from the tone rules and process notes in your knowledge base and summarises client threads that span weeks. The team edits the text; publishing and outbound approval stay with the agency.

Brand-Level Access and Team Roles

Use roles to limit which team member sees which brand’s conversations, documents and reports. Freelance creators, editors and account managers each get their own view, and the activity history is retained.

Ready to bring the customer communication you connect into one shared workspace?

Configure your process, team and connected sources at a pace that fits your operation.

Where AI Helps the SMM Team and Where It Stops

AI can prepare drafts and summaries from conversation context; your team decides what is shared with customers.

Drafts Comment and DM Replies

It drafts answers to recurring questions from your tone rules and knowledge base; the community manager edits and decides what goes out.

Summarises Long Client Threads

It condenses approval and revision threads that span weeks, so a new account manager picks up context without reading everything.

Helps Tag Incoming Requests

It reads context and suggests a topic tag: revision request, out-of-scope work, complaint, press enquiry. The team confirms the tag.

Does Not Publish to Brand Accounts

AI does not publish posts, does not change campaign budgets and does not push crisis copy outward on its own. Publishing and outbound approval stay with the agency team.

How a Content Calendar Travels From Brief to Publish

01 · CONTROLLED HANDOFF

Sending the monthly calendar out for approval

01

The account manager attaches the month’s calendar to the brand record; each post opens as its own item in the Draft stage.

02

Items that clear internal review move to Client Approval and go out through a shareable link.

03

Feedback the client writes on WhatsApp or email lands on the same brand record and is tagged to the post it belongs to.

04

If no answer arrives within the window you set, a reminder task opens for the account manager.

05

Approved items move to Ready to Publish, and the schedule itself is executed in the publishing tool the agency already uses.

Handling a wave of negative comments within one shift

Comment and DM traffic from Instagram and Facebook collects in one inbox, so the rising volume is visible to whoever is on shift.

Conversations split by topic tag: product complaint, delivery question, campaign question, press enquiry.

AI produces a conversation summary; the team edits the reply to match brand tone and decides what goes out.

A client-notification task opens, the incident note is written to the brand record, and the next shift takes over without re-reading everything.

Moving an influencer collaboration from brief to post

Suitable creators are saved as a list; each collaboration opens on its own record with the budget line noted.

The brief is built from a template, sent as a shareable link, and its view status is tracked on the record.

When the draft arrives, edit notes open as tasks; the publish date and usage rights period are written to the record.

After publication a payment-approval task opens and the outcome stays on the brand record for the report.

Opening the renewal conversation before the package ends

The contract end date is stored on the record; as it approaches, a preparation task lands with the account manager.

Conversation volume and request mix for the period come out of reports, and out-of-scope work is listed.

The renewal proposal is prepared as a PDF and shared through a client-specific link with view status tracked.

If the decision drags, a second-touch task opens, and the outcome is written to the brand record with its reason either way.

SMM Automations You Can Build for Content and Community

Use these examples to discuss triggers, owners and review points before configuring your own process.

New Brand Brief Intake

So a new business enquiry from the site form never sits unowned

1

Trigger: a new brief record arrives from the website form.

2

Condition: route to the right account manager based on the budget range and service type fields.

3

Action: move the record to the First Call stage, assign an owner and open an intro meeting task.

4

If nobody makes contact within the window you set, the agency lead gets a notification.

Reminder for a Calendar Waiting on Approval

So content stuck in approval does not miss its publish day

1

Trigger: a content item has sat in the Client Approval stage for the period you defined.

2

Condition: the item is still unapproved and the publish date is close.

3

Action: open a follow-up task for the account manager and prepare a reminder draft.

4

Wording and send approval stay with the team, according to your agency policy.

Follow-Up on an Expiring Package

So the renewal conversation starts before the package ends

1

Trigger: the contract end date is approaching.

2

Action: open a preparation task for the account manager and compile the period report.

3

Condition: if the customer health score is low, add the senior lead to the task.

4

If the decision drags, open a second-touch task and keep the record in the renewal segment.

Connections an SMM Agency Will Find Worth Setting Up

Connect native channels directly, or use a webhook for an existing tool — each card makes Rocketly’s role clear.

Instagram DM (Meta)

Native connection

Brand community traffic collected in the agency inbox

Facebook Messenger

Native connection

Page messages attached to the same conversation history

WhatsApp Business API

Native connection

Client approval threads and delivery reminders planned with templates

Meta Ads

Lead source

Campaign and lead-form data arriving on the brand record

Google Analytics 4

Native connection

Site traffic and conversion data for the monthly client report

Slack

Native connection

Approval-pending items and incident alerts pushed to the agency channel

The Order to Follow When Building the SMM Agency Board

Use these steps to review your process, responsibilities and permissions before going live.

1

Open brand records and team roles

Define every client as a separate record, and create distinct roles for account managers, content editors, community managers and freelance creators.

2

Build the content approval stages

Name the Brief → Draft → Internal Review → Client Approval → Revision → Ready to Publish flow after how your agency actually works, and add the contracted revision rounds as a field.

3

Connect the channels

Start with the line approval traffic runs on — WhatsApp and email at most agencies — then add the Instagram DM and Messenger accounts of the brands you manage.

4

Fill the brand tone knowledge base

For each brand, write tone rules, banned phrasing, recurring questions and escalation steps; AI drafts are produced from this source.

5

Build and test the first three workflows

Try brief intake, approval reminders and package-expiry follow-up on sample records first, and only then open them to live client communication.

6

Set the report pack and the tool boundary

Choose the report types that feed the monthly client report. Publishing tools, design software and platform studios keep running in parallel; Rocketly is the approval, communication and follow-up layer.

Rocketly Capacity an SMM Agency Can Put to Work

0

Channel types where brand messages converge

0

Ready templates for approval and renewal flows

0

Report types feeding the monthly client report

0

Interface languages for multilingual brand accounts

The operational examples on this page are not guaranteed outcomes. What is available and how it performs depend on your process, connected sources, permissions and team use.

What SMM Agencies Ask Most About Rocketly

Rocketly is a CRM layer for agency client communication and workflow: feedback from connected channels attaches to a brand record, content-calendar approval stages are tracked, revision rounds and delivery tasks are followed, and the process becomes reportable. It is not a publishing tool and does not schedule posts; it works alongside the scheduler you already use and the platforms’ own studios.

Yes. You build the monthly calendar and scope list with a document template or the quote module and share it through a client-specific link; views and approval status land on the record. Because each post is its own item in a stage, you can read straight from the board which asset is waiting for approval, which came back for revision and how long it has been sitting there.

Yes. Every brand opens as a separate client record, and conversations, tasks, documents and reports attach to it. Role-based access limits which team member sees which brand, so a freelance creator only sees the account they work on. Tags and segments let you filter by brand from a single screen instead of maintaining parallel sheets.

Yes. Instagram DM and story replies, Facebook Messenger, WhatsApp Business, a personal WhatsApp line, Telegram, email and the web chat widget all land in the same inbox once connected. Rocketly supports 12 channel types in total; which line opens for which brand depends on your account configuration and plan.

Advanced Reports ships 38 report types: conversation volume, channel mix, response times, request topics and team load all come from your own data. Connect Meta Ads and Google Ads through Marketing Hub and campaign plus lead-form data arrives on the same board. Organic reach and engagement figures stay in each platform’s own analytics panel.

You open each collaboration as an opportunity or record and turn brief delivery, draft return, edits, publish date and payment approval into tasks. Document templates build the brief and the collaboration agreement, shared through a link whose view status you can see. That way you know which creator is holding which step, and which budget belongs to which brand, from one list.

No. AI only produces supporting output: reply drafts grounded in the brand tone rules in your knowledge base, conversation summaries, email drafts and tag suggestions. It does not publish to a brand account, does not change campaign budgets and does not push crisis-communication copy outward on its own. Final review and the decision to publish stay with the agency team.

You store the contract end date and define a workflow around it: trigger (end date approaching), condition (account still active) and action (preparation task for the account manager). Workflow Builder ships with 55 ready templates. Customer health scoring and RFM segmentation also surface brands whose conversation traffic is thinning out.

Yes. There is a free plan with no time limit and no credit card required; it is enough for a small team to trial the shared inbox and brand records. AI output, advanced workflows, Marketing Hub connections and some channel integrations sit in paid plans. The pricing page compares which capability belongs to which plan before you commit.

SMM & Content Agencies

Bring Approval Traffic and Brand Conversations Onto One Board

Keep the revision round, the community reply and the renewal date in the same workspace.

Best Prices

The Right Plan for Your Business

Monthly

Yearly
2 Months Free

Free

$0

/month

Basic CRM features

Sales Pipeline

Gemini AI support

Email notifications

Starter

$29

$25

/month (Billed yearly)

$58 savings

All Free features

Unified Inbox

Sales Pipeline

Lead Scoring

Excel/CSV Export

💎 MOST POPULAR

Professional

$79

$66

/month (Billed yearly)

$158 savings

All Starter features

Visual Workflow Builder

WhatsApp Personal Integration

All AI engines (Claude, GPT-4, Groq)

Workflow Templates (12+)

✦ BEST VALUE

Business

$199

$166

/month (Billed yearly)

$398 savings

All Professional features

AI Chatbot Agents

Multi-Agent Routing

Knowledge Sources (25)

AI Training Interface

Construction CRM

$950

$792

/month (Billed yearly)

$1900 savings

All Business features

Construction CRM Module

Unit & Block Management

Payment Plans & Installments

Auto Contract Generation

Start using Rocketly today.


Discover the CRM built for your industry.