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Online Food

Orders arrive outside the platforms too, yet those customers exist on no list of yours.

Rocketly links direct orders, weekly meal-plan subscriptions and diet-box enquiries from WhatsApp, Instagram, your website and corporate email to a single customer record. Address notes, menu preferences and delivery day stay on one screen.

What Gets Lost in Direct Orders Outside the Platforms

Direct order requests arrive on WhatsApp, Instagram DM and the web form, yet the customers you pay no commission on never accumulate on any list.

On weekly meal plans, answering who paused, who swapped a menu and who has not paid means scrolling back through message history.

Diet-box and allergen preferences get asked again every week, and a restriction mentioned last month never reaches whoever is on shift now.

Campaign announcements are copied and pasted one by one; who saw which offer and who ordered cannot be measured, so the list is rebuilt from scratch each time.

How many requests came from which neighbourhood lives only in the couriers’ memory, so new zone and new menu decisions rest on no numbers at all.

Which Channels Bring Direct Food Orders

WhatsApp Business

Most weekly packages, menu changes and pause requests arrive here; renewal reminders are scheduled with approved template messages.

Instagram DM and Story Replies

People who see a menu or plated-dish post usually DM. Story replies land in the same conversation, so the first contact is not lost.

Website Order Form and Chat Widget

An order and subscription form on your own site turns a visitor straight into a customer record with the preference fields already filled.

Corporate Email

Office lunches, meeting hospitality and invoicing threads arrive by email and accumulate on the same company record.

SMS and Telegram

The lines used for delivery-day notices and short confirmations connect to the same inbox as everything else.

Ads and Lead Forms

Campaign lead-form records sync into the CRM with their source, so which campaign turned into an order stays traceable.

From Direct Order to Subscription: What Rocketly Runs

Collect Direct Order Messages in One Inbox

WhatsApp Business and a personal line, Instagram DM and story replies, Telegram, SMS, corporate email and web forms merge onto one screen. Rocketly supports 12 channel types; the kitchen decides which ones stay open.

Give Orders and Subscriptions a Stage

Build your own stages: Request → Menu Selection → Confirmed → In Preparation → Delivered. The board shows which customer is waiting at which step and who owns it.

Preferences and Restrictions Remembered on the Record

Address notes, delivery day, disliked ingredients, allergens and dietary restrictions sit in custom fields, so whoever is on shift reads the same information and nothing is asked twice.

Subscription Cycle and Renewal Follow-Up

Renewal reminders are planned against the end date of weekly and monthly packages; a customer who pauses moves to a separate stage and a follow-up task opens for the return conversation.

Segment-Based Campaign Announcements

Use RFM segmentation to separate new customers, frequent buyers and lapsed customers; a different campaign text is prepared for each segment and the team approves the send list.

Post-Order Satisfaction and Complaints

A short satisfaction form is scheduled after delivery; negative feedback becomes a complaint task while positive feedback joins the reference and repeat-order list.

Corporate Hospitality and Bulk Meal Agreements

Keep the contact person, headcount, delivery window and payment terms under a company record; recurring quotes, contracts and invoices are stored on the same record.

Regional Demand Visibility

Tag address and district information to report how much demand comes from where, and discuss new delivery zones and menu decisions with your own data.

Menu and Channel Reports

With 38 ready-made report types, judge from your own data which channel converts to a direct order and which menu converts to a subscription.

Ready to bring the customer communication you connect into one shared workspace?

Configure your process, team and connected sources at a pace that fits your operation.

What AI Does in Order Threads — and Where It Stops

AI can prepare drafts and summaries from conversation context; your team decides what is shared with customers.

Drafts Replies

Produces drafts for repeat questions about package contents, delivery days, zones and cancellation terms from your knowledge base; the owner edits and decides whether to send.

Summarizes Long Subscription Threads

Summarizes menu-change and pause conversations spread over weeks so the team sees the customer’s preferences at handover without rereading.

Helps Classify the Request

Suggests a one-off order, subscription, corporate enquiry or complaint tag from the conversation context; the team confirms the tag.

Gives No Nutrition Advice and Sends Nothing Alone

AI invents nothing about calories, diets or allergens and uses only the source your kitchen and dietitian approved. Final review and the authority to send customer-facing text remain with the team.

How a Direct Order Request Moves Through Your Kitchen

01 · CONTROLLED HANDOFF

A weekly meal-plan enquiry that starts in Instagram DM

01

Someone who saw a menu post DMs — "how does the weekly lunch package work?" The message lands in the inbox and a customer record opens.

02

AI drafts a reply from the package contents and delivery days in the knowledge base; the owner edits it and sends it.

03

The record moves to Menu Selection, and address, delivery day, allergens and dietary restrictions are written on the customer card.

04

On approval the record moves to Confirmed, a preparation task opens for the kitchen, and delivery runs through your existing courier arrangement.

05

After the first delivery a satisfaction form is scheduled; the reply lands on the record and shapes next week’s menu conversation.

Winning back a customer who paused a subscription

The pause request is logged on the record with a reason note and a target date for the return conversation.

When your chosen interval passes, the follow-up sequence prepares a re-contact draft; the team approves the wording and the list.

Customers who reply move back to Menu Selection; those who do not get a second-contact task.

Pause reasons are read together from the tag, so menu and pricing decisions are discussed with your own data.

Running a corporate bulk-meal agreement

An office manager emails about weekly lunches, and the request is attached to the company record.

Headcount, delivery window, dietary restrictions and invoicing details go into brief fields, and the quote is shared as a PDF.

The approved agreement is filed with its contract document, and a recurring preparation task is set for each week.

When the headcount changes the update is made on the same record and the kitchen lead is notified.

Deciding on a new neighbourhood with data

Incoming requests are tagged with address and district, including the ones you could not deliver to.

The regional report shows how much demand came from where and which menu stood out in each area.

When a new zone opens, earlier requests from that district are listed as a segment and an announcement is drafted.

Orders that follow the announcement are tracked with their source tag, so the zone decision is reviewed again next period.

Automations Built Around Orders and Subscriptions

Use these examples to discuss triggers, owners and review points before configuring your own process.

Receiving a New Direct Order Request

So an off-platform first contact never sits unowned

1

Trigger: a new conversation opens on a connected channel or the order form is submitted.

2

Condition: if a request-type tag is present, route it to the matching owner.

3

Action: move the record to Request, open tasks for address and preference fields, and prepare a reply draft.

4

If nothing goes back within your chosen interval, notify the kitchen manager.

Subscription Renewal and Pause Follow-Up

So a customer whose package ended does not quietly disappear

1

Trigger: the subscription end date approaches.

2

Condition: the customer has not filed a pause request and contact consent is in place.

3

Action: prepare the renewal reminder draft; the team approves the text and the send list.

4

A customer who pauses joins a separate segment, and a second-contact task opens after your chosen interval.

Post-Delivery Satisfaction and Repeat Order

A planned touch that ties feedback to the record

1

Trigger: the record moves to the Delivered stage.

2

Action: prepare a short satisfaction form and a thank-you draft; the team approves the text.

3

Condition: if negative feedback arrives, open a complaint task and route it to the owner.

4

A customer who has not ordered within your chosen period joins a segment list tied to a campaign invitation.

Recommended Connections for Online Food Businesses

Connect native channels directly, or use a webhook for an existing tool — each card makes Rocketly’s role clear.

WhatsApp Business API

Native connection

Order threads, template messages and renewal reminder planning

Instagram DM (Meta)

Native connection

Attaching first contact from menu posts to a customer record

ikas (Webhook)

Webhook connection

Orders from your own storefront reaching the CRM through a webhook

SMS

Native connection

Delivery-day notices and short confirmation messages

Meta Ads

Lead source

Campaign lead-form records arriving with their source

Google Sheets (Import)

One-time import

Transferring an existing subscriber and corporate client list

Where a Cloud Kitchen Starts the Rollout

Use these steps to review your process, responsibilities and permissions before going live.

1

Define the kitchen profile and the team

Create order-desk, kitchen and corporate-sales users; use roles to limit who sees which customer record and conversation.

2

Build the order and subscription stages

Name the Request → Menu Selection → Confirmed → In Preparation → Delivered flow the way you actually work, and add a separate stage for pauses.

3

Open the preference fields on the customer card

Define custom fields for address notes, delivery day, disliked ingredients, allergens and dietary restrictions, then mirror the same questions on your order form.

4

Connect channels and fill the knowledge base

Start with WhatsApp and Instagram DM, then write package contents, delivery days, service zones and cancellation terms into the knowledge base.

5

Build and test the first three flows

Try new-request intake, subscription renewal and post-delivery satisfaction on sample records before opening them to live customer communication.

6

Set reports and clarify the system boundary

Open channel, menu and region reports. Delivery-platform dashboards and courier operations keep running in parallel; Rocketly is the direct-demand and communication layer.

The Rocketly Capacity Behind Your Online Food Operation

0

Channel types where direct orders arrive

0

Templates for subscription and satisfaction follow-up

0

Report types covering regional and menu demand

0

Interface languages for corporate and overseas customers

The operational examples on this page are not guaranteed outcomes. What is available and how it performs depend on your process, connected sources, permissions and team use.

Online Food and Meal Plan CRM — Common Questions

Rocketly is a CRM layer for customer communication and direct demand outside the platforms: order and subscription requests from connected channels attach to a customer record, preferences and restrictions stay on that record, renewal and satisfaction follow-up is configured, and the process is reportable. It does not take over delivery-platform dashboards or courier operations; it works next to them.

Marketplace orders keep running in their own dashboards; Rocketly is not an order-dispatch or courier-assignment system. What collects here are direct requests from outside those platforms — WhatsApp, Instagram, your web form and corporate email. That way you can see separately, in your own report, how much work the commission-free direct channel brings.

The physical delivery operation is outside the product scope: there is no courier assignment, route planning or GPS field tracking. The delivery step opens as a task with an owner, and status is followed through the notes your team enters. Your courier crew or the delivery service you work with keeps running in its own system.

You define a workflow around the subscription end date: a trigger (as the package end approaches), a condition (the customer has not paused) and an action (renewal reminder, task or notification). Workflow Builder ships with 55 templates and 46 trigger types; message content and send approval follow your own policy.

Allergens, calorie targets and dietary restrictions are kept as custom fields on the customer card and read from the same place on every order. Menu content in the knowledge base is entered only with kitchen and dietitian approval. AI drafts replies from that source; it gives no nutritional or health advice of its own, and the final check on customer-facing text stays with the team.

Yes. Customer segmentation separates new customers, frequent buyers and lapsed customers, and a different campaign text is prepared for each segment. Drip sequences plan email, WhatsApp and SMS steps, while the team approves the wording and the send list. Which segment actually ordered is then followed in the report.

Address and district information is stored as a tag or custom field, and incoming requests are reported on that breakdown. Requests from outside your delivery zone can be marked too, so you weigh a new neighbourhood against the demand already waiting there. When a zone opens, earlier requests from that district are listed again as a segment.

Inventory Management and Pre-Accounting are offered as add-ons, so you follow ingredient movements and collections through the records you enter yourself. They are not a live till synchronization, an official ledger or a tax filing tool. Your production planning and costing software keeps running in parallel.

There is a permanently free plan and no credit card is requested at sign-up; there is no trial-period concept. AI reply drafting, advanced workflows and some channel connections sit in paid plans. The pricing page compares which feature belongs to which plan so you can scale with your order volume.

Corporate Catering, Meal Plans, Diet Boxes

Build Your Own List of Direct, Off-Platform Customers

Keep the request, the preference and the next delivery in one workspace.

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