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Digital Agencies

Your agency has no shortage of briefs, only of visible approvals and reporting.

Rocketly links agency requests from Instagram DM, WhatsApp, email and web forms to a single client record. Proposals, campaign approvals, retainer tasks and monthly report prep all move through the same workspace.

What Gets Stuck Between the Brief and the Report in Agencies

The brand brief arrives in Instagram DM, the revision request in a WhatsApp group and the contract annex by email, so one client sits in three unconnected places.

Proposal scope stays inside a slide deck, so which line item was approved and when out-of-scope work started becomes an argument at the end of the month.

Budget and creative changes wait on client approval, but nobody tracks whose desk the approval is on, so launch dates keep sliding by a week at a time.

Every monthly report is assembled by hand — collecting screenshots, merging tables and writing commentary eats the production time the team was hired for.

How many brands each account manager carries stays invisible, so work quietly piles onto whoever answers fastest instead of whoever has capacity.

Where New Agency Business Actually Arrives

Instagram DM and Story Replies

A brand manager who sees a case-study post usually writes a DM, and that first touch attaches straight to a client record.

WhatsApp Business

Revisions and urgent requests on live work arrive here, and because the thread sits on the job record the scope discussion stays evidenced.

Email and the RFP Mailbox

Corporate brands send pitch invitations and contract annexes by email, and attachments collect in one history.

Website Brief Form

A brief form on your site captures goal and budget range in structured fields at the very first contact.

LinkedIn and Ad Lead Forms

Records from the agency’s own campaigns sync with their source, so you can see which campaign produced a brief.

Referrals and Partner Handoffs

Handoffs from a software firm or production partner are logged with a source tag, so the commission conversation rests on records.

The Agency Load Rocketly Actually Takes On

Bring Brand Communication Into One Inbox

Instagram DM, WhatsApp Business, email, Telegram, live chat and Slack — the sources your agency connects land on one screen. Rocketly supports 12 channel types, and you decide which brand runs on which channel.

Give New Business Real Stages

Build your own stages: Brief → Scoping Call → Proposal → Contract → Kickoff. The board shows which brand waits at which stage and whose desk the proposal is sitting on.

From Brief Form to Proposal to Contract

Build a brief form with Form Builder so answers land on the client record. Collect scope items in the proposal module, share them as a PDF link, follow view and approval status, and attach the contract to the same record.

Run Retainer Clients Month by Month

Recurring proposals and contracts define the monthly service lines; each period opens its own task set, and a renewal task appears as the contract end date approaches.

Make Internal Workload Visible

Task management, team chat, goals and the leaderboard keep every job and its owner on one board, so a new request goes to an account manager with real capacity.

Connect Ad Accounts Through Marketing Hub

Connect Meta Ads and Google Ads accounts; lead-form records sync into the CRM with their source and campaign, so you can read which campaign brought work to which brand.

Run Ads Automation Through an Approval Queue

You write the rules; when a rule condition is met, the proposed change enters an approval queue. Nothing is applied until an authorized user approves, and the decision history stays on the record.

Creative Intelligence and Competitor Analysis

Creative Intelligence generates banner variants and reviews landing pages; Competitor Analysis watches rivals’ public surfaces. Both feed the brief discussion, and the team makes the publishing call.

Standardize Client Reporting

With 38 ready-made report types and the client portal, the monthly report comes from one skeleton and the brand follows progress from its own portal view.

Ready to bring the customer communication you connect into one shared workspace?

Configure your process, team and connected sources at a pace that fits your operation.

What AI Picks Up in an Agency — and What It Leaves Alone

AI can prepare drafts and summaries from conversation context; your team decides what is shared with customers.

Drafts Messages and Report Commentary

Produces reply drafts from your knowledge base and a summary for the period report; the account manager edits and decides what is shared.

Generates Creative Variants and Page Reviews

Creative Intelligence produces banner variants and reviews landing-page structure and messaging; the design team adapts the output to brand guidelines.

Summarizes a Long Brand History

Condenses months of briefs, revisions and approvals so a new owner sees the context at handover without rereading everything.

Does Not Decide Budget or Publishing

AI does not change ad budgets on its own, does not put creative live and never messages a client by itself. Proposals wait for the team in the approval queue.

How a Brief Becomes an Approved Campaign in an Agency

01 · CONTROLLED HANDOFF

Moving an Instagram brand brief to a proposal

01

A brand manager DMs the agency account; the message lands in the inbox and a new client record opens.

02

The brief form link is shared, and the answers land on the same record with goal, budget range and timeline.

03

The record moves to Scoping Call, an account manager is assigned and the meeting is booked from the booking page.

04

Scope items become a proposal shared as a PDF link, with view and approval status tracked on the record.

05

An approved proposal is tied to the contract and the kickoff task set opens.

Putting a campaign change through the approval queue

An ads-automation rule produces a proposed change when its condition is met and places it in the approval queue.

The account manager reviews it; items that need client sign-off become tasks and the thread runs on the same record.

Once approved, the change is applied; a rejected proposal stays on the record with its reason.

The change history becomes source material for the monthly report.

Preparing the monthly client report

At period close a report task opens, and campaign, lead and task data are gathered from the same workspace.

AI drafts a summary from the period’s conversation and task history; the account manager writes the commentary.

The report is shared through the client portal or a presentation meeting is added to the calendar.

Decisions from the report turn into the next period’s task set and proposal lines.

Having the retainer renewal talk on time

A segment is built from contract end dates, with scope, monthly value and recent work on one card.

The sequence opens a preparation task for the account manager and drafts the summary for the client.

The renewal call is scheduled and scope changes are written into the recurring proposal template.

A brand that does not renew moves to a win-back segment with a second-contact task.

Automation Flows for Agency Operations

Use these examples to discuss triggers, owners and review points before configuring your own process.

Brief Intake and Account Manager Assignment

So a new brand contact never sits unowned

1

Trigger: a new request arrives from a connected channel or the brief form.

2

Condition: choose the account manager from the service tag and current capacity.

3

Action: open the client record, share the brief form and prepare the welcome draft.

4

If no reply goes out within your chosen interval, notify the agency lead.

Follow-Up on Proposals Awaiting Approval

So a shared proposal does not quietly go cold

1

Trigger: the counter starts when a proposal is shared.

2

Condition: the proposal is still unapproved after your chosen interval.

3

Action: open a follow-up task for the account manager and prepare a reminder draft.

4

On approval, create the contract and the kickoff task set.

End-of-Period Report Preparation

So every client report comes out on the same skeleton

1

Trigger: the reporting period closes.

2

Action: open a report task for each retainer client and gather the period data.

3

Condition: if an out-of-scope tag exists, add an additional-proposal task as well.

4

After the report is shared, open the next period’s task set.

Connections Digital Agencies Set Up First

Connect native channels directly, or use a webhook for an existing tool — each card makes Rocketly’s role clear.

Meta Ads

Lead source

Syncing campaign lead forms into the CRM by brand

Google Ads

Lead source

Tracking search-campaign records by source and campaign

LinkedIn Ads

Lead source

Collecting lead forms from B2B brand campaigns

Instagram DM (Meta)

Native connection

Attaching first contact from case-study posts to a client record

Google Search Console

Native connection

Reviewing SEO Hub work alongside real search data

Slack

Native connection

Sending approval-queue and new-brief alerts to a team channel

The Order a Digital Agency Sets Rocketly Up In

Use these steps to review your process, responsibilities and permissions before going live.

1

Define the team, the brands and the roles

Create account manager, strategist, design and media users, and limit which role sees which brand and report.

2

Build the new-business pipeline

Name the Brief → Scoping → Proposal → Contract → Kickoff flow the way the agency really works and set the owner of each stage.

3

Connect channels and the brief form

Start with Instagram DM and WhatsApp, add the RFP mailbox, and place the brief form on your site.

4

Open Marketing Hub accounts and write the rules

Connect Meta Ads and Google Ads, write your Ads Automation rules, and make clear who holds approval rights.

5

Set the retainer task set and the report skeleton

Tie monthly service lines to a recurring proposal, then test the period task set and report template on one client.

6

Open the portal and mark the platform boundary

Configure what the client portal shows. Ad platform dashboards and client analytics keep running in parallel with Rocketly.

The Rocketly Capacity Behind Your Agency

0

Channel types where briefs and requests reach the agency

0

Templates for proposal, approval and reporting flows

0

Report types covering client and campaign performance

0

Interface languages for a multilingual brand portfolio

The operational examples on this page are not guaranteed outcomes. What is available and how it performs depend on your process, connected sources, permissions and team use.

Digital Agency CRM — Questions Agencies Ask

Rocketly brings the agency’s new-business and client management into one CRM layer: briefs from connected channels attach to a client record, proposal and contract stages are tracked, retainer task sets open period by period, campaign changes wait in an approval queue, and monthly reporting is built from the same data. The ad platforms’ own dashboards and your client’s analytics keep running in parallel.

You build the brief form with Form Builder, and answers land on the client record with goal, budget range and timeline. After the scoping call, items are collected in the proposal module, shared as a PDF link, and view and approval status are followed from the record. An approved proposal is tied to the contract, the kickoff task set opens, and out-of-scope requests are flagged with their own tag.

Recurring proposals and contracts define the monthly service lines, and each period opens the same task set with named owners on the board. As the contract end date approaches, a renewal preparation task appears. Because out-of-scope work carries its own tag, the end-of-period conversation about an additional proposal rests on concrete records rather than on memory.

Yes. Through Marketing Hub you connect Meta Ads and Google Ads accounts, and lead-form records sync into the CRM with their source and campaign, landing directly on the right brand’s record. That makes it readable in one place which campaign brought work to which client. The platforms’ own management dashboards stay in use; Rocketly is the connection, follow-up and reporting layer.

No. Ads Automation is rule-based: when a rule condition is met, a proposed change is generated and placed in an approval queue. Nothing is applied until an authorized user approves it. Your agency decides which rules run on which account, who holds approval rights and which items need client sign-off, and both approvals and rejections stay recorded with their reason.

Creative Intelligence generates banner variants for a campaign and reviews a landing page in terms of structure, message and conversion elements. The output is a starting point: the design team edits the variant, adapts it to the brand guidelines, and the agency decides what goes live. Generated assets are stored in the media library and can be attached to the client record and campaign task.

Competitor Analysis follows the public digital surfaces of the rivals you define and turns changes into an output the team can review. The point is to have a current view in hand while preparing a proposal or running a strategy session. The output needs interpretation: your strategist combines the findings with client context and writes the assessment into the proposal or report.

Advanced reports offer 38 ready-made report types, so the agency builds each period’s report from the same skeleton while AI drafts a summary from conversation and task history. The account manager writes the commentary. Through the client portal you can show the brand its own record, progress and shared documents, and role settings limit which information is visible.

Yes. Bulk import runs from CSV, Excel, VCF and Google Sheets, mapping brand name, contact, contract date, monthly value and custom fields. For a continuous flow you can use webhook and Zapier connections. Testing the mapping on a small sample file first is recommended so that contract dates and retainer values land in the right fields.

Digital Agencies

Put the Brief, the Approval and the Report in One Place

See which brand is waiting on which job, and with whom, on a single board.

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