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Cosmetics

Product questions and reseller applications both arrive, just never on the same record.

Rocketly gathers product advice conversations and reseller enquiries from Instagram DM, WhatsApp, site chat, email and lead forms into one customer record. The campaign source, order history and replenishment timing sit on the same card.

Where Demand Gets Scattered in a Cosmetics Brand

Skin type, ingredient and shade-matching questions scatter across Instagram DM, WhatsApp and site chat, so two advisors can recommend different products to one person.

Reseller and wholesale applications split between email, business cards from a trade fair and web forms, so no shared board shows which one is waiting at which stage.

Someone who orders online and shops in store becomes two separate records, so returns, exchanges and satisfaction conversations get cut in half.

Message traffic multiplies during a campaign week, but because nobody records which advert prompted which product question the next campaign is planned on guesswork.

A customer whose serum or shampoo has run out drifts to another brand without a reminder, because nobody ever pulls a list of who is due to reorder.

Where Cosmetics Brand Enquiries Reach You

Instagram DM and Story Replies

Followers who see product and routine content usually DM; story replies land in the same conversation so the first contact is not lost.

WhatsApp Business

Order status, usage order and campaign condition questions arrive here; campaign announcements are scheduled with approved template messages.

Site Chat Widget and Product Form

A visitor deciding on a product page asks directly, and the record reaches the CRM together with the product it came from.

Reseller and Wholesale Email

Distribution, price list and sample requests arrive by email, and each one attaches to its own record in the reseller process.

Meta and Google Lead Forms

Campaign lead-form records sync with their source, so you can follow which advert produced orders and reseller applications.

Store and Event Capture

Records collected in store, at a fair or on a stand are imported, and the same person merges with their online history on one card.

The Load Rocketly Takes Over in Your Cosmetics Brand

Bring Product and Reseller Enquiries Into One Inbox

Instagram DM and story replies, WhatsApp Business, the site chat widget, email, Telegram and lead forms collect on one screen. Rocketly supports 12 channel types; the brand decides which to open.

A Knowledge Base for Product Advice

Write ingredient lists, usage order, volumes and suitability notes into the knowledge base so the team answers from one source and the customer receives brand-approved wording.

A Separate Pipeline for Reseller and Wholesale Enquiries

Build stages such as Application, Screening, Price List, Sample, Contract and First Order, and see each application’s owner and waiting time on the board.

Merge Online and In-Store Records Into One Customer

Shopify, ikas or WooCommerce webhooks bring order events into the CRM, and store or event lists arrive by CSV. The same person merges onto one card so the conversation history is not split.

A Replenishment Reminder Plan

RFM segmentation builds lists by last order date and product lifespan. For customers who are due, a follow-up sequence prepares the draft; the team approves the wording and the send list.

Plan Campaigns Around Segments

Marketing Hub syncs Meta and Google lead forms and writes the campaign source onto the record, so you compare with your own data which segment responded to which campaign.

Wholesale Quotes, Contracts and Invoices

Prepare the wholesale price list as a PDF quote and share it through a reseller-specific link. Contract and invoice records attach to the same reseller card with their approval status.

Lead Scoring and Reseller Health Score

Score incoming reseller applications by volume, region and response speed, and follow existing resellers’ ordering rhythm with a health score; a slipping account opens a task.

Channel, Reseller and Campaign Reports

With 38 ready-made report types you see from your own data which channel turns into orders, which campaign brings reseller applications and which product group drives reorders.

Ready to bring the customer communication you connect into one shared workspace?

Configure your process, team and connected sources at a pace that fits your operation.

What AI Does in Product Advice and What It Never Decides

AI can prepare drafts and summaries from conversation context; your team decides what is shared with customers.

Drafts Replies

Produces a draft from your knowledge base for recurring questions about usage order, ingredients and campaign conditions; the advisor edits it and decides whether to send.

Summarizes Conversations and Feedback

Summarizes long threads and recurring complaint themes so the product team sees which topic keeps coming up without rereading everything.

Tags the Enquiry by Product Group

Suggests a skincare, makeup or haircare interest tag from the conversation context; the team confirms the tag.

Makes No Skin or Safety Decision

AI performs no skin assessment, makes no allergy or product safety call and writes no regulated claim copy. Those decisions sit with the brand team under specialist review.

How a Product Question and a Reseller Application Move

01 · CONTROLLED HANDOFF

From an Instagram skin type question to an order

01

A follower DMs under a product post — "which serum would you suggest for combination skin?" The message lands in the inbox and a customer record opens.

02

AI drafts a reply from the ingredient and usage information in the knowledge base; the advisor edits it and adds a note to consult a specialist where sensitivity is mentioned.

03

The conversation is tagged, the interest is written to the record and a product link or code is shared.

04

When the order is placed the e-commerce webhook updates the record, and order history appears on the customer card.

05

A follow-up task is scheduled for the replenishment window based on the product’s lifespan.

A reseller application moving from first contact to contract

The reseller form on the website is submitted and the application enters the reseller pipeline with region, volume and store type.

Screening checks the lead score and how full the region already is, and a sales representative is assigned.

The wholesale price list is prepared as a quote and shared through a reseller-specific link, with views visible on the record.

Sample and contract steps become tasks, and an approved application moves to the First Order stage.

Handling message traffic during a campaign week

Records from campaign lead forms and adverts sync into the CRM carrying their source.

Frequently asked campaign conditions go into the knowledge base; AI drafts from that same source and the team edits.

Conversations asking about stock or delivery time are tagged separately and routed to the responsible team.

When the campaign closes you compare by source which advert produced orders and reseller applications.

Remembering a customer who is due to reorder

A replenishment segment is built from last order date and product group.

The follow-up sequence prepares the reminder draft; the team approves the wording and the send list before it goes out.

Customers who reply move into an order conversation; the rest get a second-contact task.

Reorder rates are tracked in your own report by product group and channel.

Automation Flows a Cosmetics Brand Can Build

Use these examples to discuss triggers, owners and review points before configuring your own process.

Routing a Product Question to the Right Team

So a question arriving in campaign traffic never sits unowned

1

Trigger: a new conversation opens on a connected channel.

2

Condition: if the message carries a product-group tag, route it to the advisor covering that group.

3

Action: open the record, assign an owner and prepare a reply draft from the knowledge base.

4

If no reply goes out within your chosen interval, notify the team lead.

Screening a Reseller Application

Moving applications forward by region and volume priority

1

Trigger: the reseller form is submitted.

2

Condition: the lead score and the regional coverage threshold are checked.

3

Action: move the record to Screening, assign a sales representative and prepare the price list quote.

4

If nothing progresses within your chosen interval, open a follow-up task and list the record as pending.

Replenishment Reminder Flow

Listing customers whose product has run its course in time

1

Trigger: your chosen period has passed since the last order for that product group.

2

Condition: the customer has given contact consent and has no open return.

3

Action: prepare the reminder draft; the team approves the wording and the send list.

4

If no reply arrives, add the record to the second-contact segment and flag it for the campaign list.

Services a Cosmetics Brand Will Want Connected

Connect native channels directly, or use a webhook for an existing tool — each card makes Rocketly’s role clear.

Instagram DM (Meta)

Native connection

Attaching questions from product posts to a record

WhatsApp Business API

Native connection

Order and campaign threads plus template message planning

Shopify (Webhook)

Webhook connection

Order events reaching the customer record

ikas (Webhook)

Webhook connection

Order and form events from a local commerce stack

Meta Ads

Lead source

Campaign lead-form records arriving with their source

Google Sheets (Import)

One-time import

Bulk transfer of store and event capture lists

How a Cosmetics Brand Rollout Progresses

Use these steps to review your process, responsibilities and permissions before going live.

1

Define the brand profile and team roles

Create retail advisor, reseller sales representative and product team users; use roles to limit who sees which record and report.

2

Write product knowledge into the knowledge base

Add ingredient lists, usage order, volumes and suitability notes. For sensitivity and health-adjacent questions, define the wording that redirects to a specialist.

3

Connect channels and site forms

Connect the channel that brings the most enquiries first — for most brands Instagram DM and WhatsApp — then add the product form and chat widget to your site.

4

Build the reseller process and application form

Prepare the distribution form with Form Builder, name the reseller pipeline stages and create the wholesale price list quote template.

5

Connect the e-commerce webhook and merge records

Define the Shopify, ikas or WooCommerce webhook, import store and event lists, and merge the same person onto a single card.

6

Build campaign flows and write down the boundary

Test replenishment and campaign flows on sample records and open the reports. ERP, the e-commerce platform and accounting run in parallel; Rocketly is the enquiry and communication layer.

Rocketly Capacity Across a Cosmetics Brand Operation

0

Channel types collecting product and reseller enquiries

0

Templates for campaign and replenishment sequences

0

Report types for channel, reseller and campaign results

0

Interface languages for export and reseller threads

The operational examples on this page are not guaranteed outcomes. What is available and how it performs depend on your process, connected sources, permissions and team use.

Cosmetics Brands and Reseller Management — Questions

Rocketly is the layer that runs customer communication, product advice and the reseller enquiry process: questions from connected channels attach to a customer record, reseller applications move through their own pipeline, the campaign source is written to the record and replenishment follow-up is configured. Your e-commerce platform, ERP and statutory accounting keep doing their own job alongside it.

Yes. Connected sources such as Instagram DM and story replies, WhatsApp Business, a personal WhatsApp line, Facebook Messenger, Telegram, email, SMS and the web chat widget appear in the same inbox. Rocketly supports 12 channel types in total; which ones you can open depends on your account configuration and plan.

You build a sales process for resellers that is separate from retail customers, naming stages such as Application, Screening, Price List, Sample, Contract and First Order the way your business actually works. Each application’s owner, region and waiting time appear on the board, and lead scoring lets you order the queue by volume and regional priority.

Webhook connections are available for Shopify, ikas and WooCommerce, so order and form events reach the CRM and attach to the relevant customer record. Rocketly does not run order fulfilment, shipping or warehouse operations; those stay in your e-commerce platform and with your logistics partner. The CRM side holds conversation history, segments and follow-up flows.

Yes. Records gathered in store or at an event import from CSV, Excel, VCF and Google Sheets and match against existing records on fields such as phone and email. The same person’s online and in-store history then sits on one card, so returns and satisfaction conversations run on a single history instead of being split.

AI produces assisting output only: conversation summaries and reply drafts based on your knowledge base. It makes no skin assessment, no allergy or product safety call, and writes no regulated claim copy. Your advisor gives the final recommendation, and review of customer-facing content along with sending authorization stay with your team.

Workflow Builder ships with 55 templates and offers 46 trigger types. You build a segment from last order date and product group, then define a flow that prepares a reminder draft and a follow-up task once your chosen period has passed; the team still decides whether to send.

No. The ERP, e-commerce platform, warehouse software and statutory accounting stay in their own systems; Rocketly manages enquiries, the reseller process, conversation history and campaign tracking. Inventory and Pre-Accounting are available as add-ons for internal records and reporting, and they do not open a live stock link to a store till.

Yes. There is a permanently free plan and no credit card is requested. AI features, advanced workflow steps, Marketing Hub and some channel connections sit in paid plans; the pricing page shows which feature belongs to which plan. Brands usually start with one channel and the reseller form, then expand as volume grows.

D2C Cosmetics Brands

Put Product Advice and the Reseller Process in One Place

Keep the enquiry, the campaign source and the next order on one record.

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