01 · CONTROLLED HANDOFF
From an Instagram skin type question to an order
01
A follower DMs under a product post — "which serum would you suggest for combination skin?" The message lands in the inbox and a customer record opens.
02
AI drafts a reply from the ingredient and usage information in the knowledge base; the advisor edits it and adds a note to consult a specialist where sensitivity is mentioned.
03
The conversation is tagged, the interest is written to the record and a product link or code is shared.
04
When the order is placed the e-commerce webhook updates the record, and order history appears on the customer card.
05
A follow-up task is scheduled for the replenishment window based on the product’s lifespan.