What you can do
Competitor watchlist
Every competitor you track sits in one list with scores for ad activity, SEO strength and social presence, and a collection can be started by hand.
Ad intelligence
You see a competitor's running ads, their total ad count and the trend over time, together with the countries their ads are managed from.
SEO gap and content brief
Keywords they rank for but you miss are separated from the ones where you are stronger; from a selection you get a brief with internal-link ideas.
Change tracking and thresholds
Recent changes stay on a timeline and two dated snapshots can be compared; you define alert thresholds such as a change in ad count.
Social, news and maps
Instagram followers, Facebook likes and YouTube videos are tracked, while the Google Maps rating and recent news gather on the same card.
Discovery and company radar
New competitor candidates are suggested from your own brand, the scan repeats on its own, and a company card shows sector and digital maturity.
A REAL SCENARIO
A real working day
The flow that helps a team decide before a meeting
A check before a proposal
A sales manager preparing a large proposal wants to know what the competitor has been up to. They open the competitor card and read the running ads and the changes on the timeline. Then they mark the missed keywords in the SEO gap list and generate a brief for the content team.
Who is it for?
It suits marketing and product teams that want to support positioning, offer, or campaign decisions with regular signals from public sources.
SETUP PLAN
How to start
Start with a focused list of competitors and public sources.
Keep a date and source link for every observation.
Review context before testing a change in your own offer.
Content verified:
ANSWER CENTER
Frequently asked questions
Explore the questions teams ask before deciding, with short and direct answers.
Open a question to see the scope of the product and its practical boundaries.
What exactly does Competitor Intelligence do?
Competitor Intelligence helps compare selected, accessible market signals over time. Instead of relying on hearsay, the team can discuss what changed and when on the same record.
Who is Competitor Intelligence for?
It suits marketing and product teams that want to support positioning, offer, or campaign decisions with regular signals from public sources.
What can I do with Competitor Intelligence?
Competitor watchlist: Every competitor you track sits in one list with scores for ad activity, SEO strength and social presence, and a collection can be started by hand. Ad intelligence: You see a competitor's running ads, their total ad count and the trend over time, together with the countries their ads are managed from. SEO gap and content brief: Keywords they rank for but you miss are separated from the ones where you are stronger; from a selection you get a brief with internal-link ideas. Change tracking and thresholds: Recent changes stay on a timeline and two dated snapshots can be compared; you define alert thresholds such as a change in ad count. Social, news and maps: Instagram followers, Facebook likes and YouTube videos are tracked, while the Google Maps rating and recent news gather on the same card. Discovery and company radar: New competitor candidates are suggested from your own brand, the scan repeats on its own, and a company card shows sector and digital maturity.
What does Competitor Intelligence look like on a real working day?
A check before a proposal. A sales manager preparing a large proposal wants to know what the competitor has been up to. They open the competitor card and read the running ads and the changes on the timeline. Then they mark the missed keywords in the SEO gap list and generate a brief for the content team.
How should a team start with Competitor Intelligence?
Start with a focused list of competitors and public sources. Keep a date and source link for every observation. Review context before testing a change in your own offer.
What does Competitor Intelligence not replace?
The product does not collect private data, access confidential information, or prove that a competitor move caused a sales outcome. Observation and interpretation must remain separate.
Which industry was Competitor Intelligence verified for?
The verified industry scenario for Competitor Intelligence is SaaS. The industry page shows that end-to-end workflow. Other products used alongside it in the same scenario: Team Chat.
Used together in the same industry
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