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Retail

Your store gets product questions every day, but nobody knows which branch replied.

Rocketly links product-availability questions, click-and-collect requests and campaign replies from WhatsApp, Instagram DM, Messenger and web forms to a single customer record. Which branch owns it and what happens next stay on one screen.

Where a Retail Store Loses the Enquiry

A shopper asking whether an item is in store scatters across WhatsApp, Instagram DM and web forms, and two branches can answer the same question differently.

Click-and-collect and hold requests stay buried in chat history; who reserved the item and when the customer is coming are not visible from a shared record.

Campaign announcements go to the whole list the same way; a loyal shopper and a one-off visitor are never separated, so the message lands without a target.

There is no branch-level view: how many enquiries each store received and which one never followed up is discussed at month end, from memory.

Because nobody measures which window display, ad or social post turns into a store visit, the promotion budget is allocated on instinct.

Which Channels Store Shoppers Actually Use

Instagram DM and Story Replies

Shoppers who see a new collection or window post usually ask in a DM; story replies land in the same conversation.

WhatsApp Business

Size, colour, price and “is it in the store?” questions mostly arrive here; reservation reminders use approved templates.

WhatsApp Personal Line

Many store managers message shoppers from their own number. That line connects too, so busy-day messages stay in one list.

Website Form and Chat Widget

A product-request form and live chat turn a site visitor into a customer record, noting which page they came from.

Meta and Google Lead Forms

Campaign lead-form records sync into the CRM, so you can see by source which campaign produced a store visit.

SMS and Email

Loyalty announcements and reservation notices are planned on these channels; content and send approval stay with the team.

What Rocketly Takes Off Your Store Team

Collect Product Questions in One Inbox

WhatsApp Business and personal line, Instagram DM and story replies, Facebook Messenger, Telegram, email, SMS and the web chat widget — the sources your store connects appear on one screen. Rocketly supports 12 channel types; you decide which ones to open.

Turn Click-and-Collect Requests into Records

When a shopper writes “hold this for me, I will come tonight”, the request becomes an opportunity record: which item, which branch, what time and who reserved it live on one card. If the customer does not arrive, a task opens.

Separate VIP and Loyal Customer Segments

RFM-based segmentation and a customer health score keep frequent shoppers, lapsed customers and one-off visitors in separate lists, so you can define a different contact plan for each of them.

Plan Campaign Announcements by Segment

Plan seasonal sales, new-collection news and branch events per segment. AI prepares the draft, the store manager edits the wording and decides whether to send; who received which announcement stays on the record.

Branch-Level Ownership and Follow-Up

Define a team, an owner and a goal for each branch. Which branch received the enquiry, who picked it up and how long it has waited are visible on the board and the team leaderboard.

AI Reply Drafts and Conversation Summaries

AI drafts replies from your knowledge base — product groups, size and colour options, return terms, opening hours — and summarizes long threads. Stock and price confirmations are verified by the team.

Form Builder and Live Chat Widget

Build product-request, size-and-colour and return forms with Form Builder; a visitor who uses the live chat widget on your site lands directly on a customer record and triggers the workflow you defined.

How Stock Information Works Here

Rocketly does not read live quantities from your till software. Availability moves on what the branch team writes into the record, and the separate Inventory Management add-on keeps its own product and movement log.

Channel and Branch Reports

With 38 ready-made report types, use your own data to see which channel produces store visits and which branch converts enquiries into sales.

Ready to bring the customer communication you connect into one shared workspace?

Configure your process, team and connected sources at a pace that fits your operation.

What AI Speeds Up in Retail — and What It Will Not Do

AI can prepare drafts and summaries from conversation context; your team decides what is shared with customers.

Drafts Replies

Produces drafts for recurring size, colour, return and opening-hours questions from your knowledge base; the advisor edits and decides to send.

Summarizes Long Threads

Condenses a conversation spread over days so the next shift sees the context without rereading everything.

Suggests Tags and Segments

Extracts product-group and interest tags from the conversation and proposes a segment; the team confirms both.

Makes No Stock or Price Commitment

AI does not read live quantities from the till and gives no binding price or hold promise. Those confirmations belong to the branch team.

How a Product Question Becomes a Store Sale

01 · CONTROLLED HANDOFF

From an Instagram availability question to a store visit

01

A shopper DMs under a collection post asking whether the model is in store; the message lands in the inbox and a customer record opens.

02

AI drafts a reply from the knowledge base; the team confirms availability with the branch and sends the answer.

03

If the item is in the requested branch, the record moves to the Reservation stage with the arrival time and the assigned advisor.

04

A pre-visit reminder is scheduled; the store team writes the final wording and decides when it goes out.

05

If the sale happens the record closes and the customer is updated in the loyalty segment.

Tracking a hold request through to handover

The shopper asks for an item to be held until tomorrow; the request becomes an opportunity record assigned to the branch.

The advisor reserves the item and notes the product code, size and colour, and the hold period.

A reminder is scheduled for the collection day and sent with team approval.

When the customer arrives the record moves to Handed Over; if not, a task opens to return the item to the shelf.

Planning a new-collection announcement for loyal shoppers

Segmentation lists customers who bought recently and visit often as a separate segment.

AI Email Writer prepares the announcement draft; the store manager edits the copy and the send list.

Once the decision is made, the announcement goes out on the chosen channel and the recipient list stays on record.

Shoppers who reply get their own tag, and the response is tracked by channel in your own report.

Catching an unanswered enquiry in a multi-branch chain

The branch board flags enquiries that have waited longer than the interval you set.

A follow-up task goes to the advisor and a notification to the store manager.

If the enquiry is still open, the record joins the second-contact list and is tagged.

The branch report shows, from your own data, which store is slow on which channel.

Automation Flows a Store Team Can Build

Use these examples to discuss triggers, owners and review points before configuring your own process.

Routing a Product Question to the Right Branch

So the first contact never sits unowned

1

Trigger: a new conversation opens on a connected channel.

2

Condition: if the message carries a branch or product-group tag, route it to that team.

3

Action: move the record to Availability Check, assign an owner and prepare a reply draft.

4

If no reply goes out within your chosen interval, notify the store manager.

Reservation Handover Reminder

So a held item is not forgotten on the shelf

1

Trigger: the record moves to the Reservation stage.

2

Condition: the customer has given contact consent and a collection date is set.

3

Action: schedule a reminder before the collection day; wording and send authorization follow your store policy.

4

When the hold period ends, open a shelf-return task for the advisor.

Second Contact for a Lapsed Shopper

An attempt to win back a customer who dropped out of the loyalty segment

1

Trigger: the interval you set has passed since the last purchase.

2

Condition: prioritize customers in the VIP or regular segment.

3

Action: prepare the announcement draft and send the segment list to the store manager for approval.

4

Shoppers who reply move to an opportunity record; the rest join the second-contact list.

Recommended Connections for Retail Stores

Connect native channels directly, or use a webhook for an existing tool — each card makes Rocketly’s role clear.

WhatsApp Business API

Native connection

Product questions, reservation threads and template reminders

Instagram DM (Meta)

Native connection

Attaching first contact from collection posts to a record

Google Business Profile

Link / manual flow

Collecting store messages that arrive from maps and search

Meta Ads

Lead source

Campaign lead-form records arriving with their source

Shopify (Webhook)

Webhook connection

Passing an online store order event to the customer record as a notification

CSV / Excel Import

One-time import

Transferring the loyalty list and existing customer cards

Where a Retail Store Starts the Rollout

Use these steps to review your process, responsibilities and permissions before going live.

1

Define branches and the team

Create a team and an owner for each store; use role-based access to limit which branch sees which record and conversation.

2

Build the enquiry stages

Name the Enquiry → Availability Check → Reservation → Handover → Loyalty flow the way your store actually works.

3

Connect the channels

Start with the channel that brings the most enquiries — for most stores Instagram DM and WhatsApp — then add the form and chat widget to your site.

4

Fill the knowledge base

Write product groups, size and colour logic, return and exchange terms, branch addresses and opening hours. For questions needing a stock check, define a branch handover.

5

Build segments and the first three flows

Define VIP, regular and lapsed segments; test enquiry routing, reservation reminders and second contact on sample records first.

6

Set reports and clarify the system boundary

Open channel and branch reports. Your till software and any ERP keep running in parallel; Inventory Management is a separate add-on and Rocketly is the communication layer.

The Rocketly Capacity Behind Your Retail Team

0

Channel types where store shoppers write

0

Templates for campaign and reservation flows

0

Report types covering store and branch performance

0

Interface languages for store teams

The operational examples on this page are not guaranteed outcomes. What is available and how it performs depend on your process, connected sources, permissions and team use.

Retail Store CRM — Frequently Asked Questions

Rocketly is a CRM layer for store communication and enquiry flow: product questions, click-and-collect and hold requests from connected channels attach to a customer record, branch ownership is defined, loyalty segments are built and the process becomes reportable. It does not take over the work of your till software, ERP or statutory ledger; it runs alongside them as the communication and follow-up layer.

Yes. Connected sources such as WhatsApp Business, a personal WhatsApp line, Instagram DM and story replies, Facebook Messenger, Telegram, email, SMS and the web chat widget appear in the same inbox. Rocketly supports 12 channel types in total; which ones you can open depends on your account configuration and plan.

No. Rocketly does not connect to your till software to read instant quantities; availability moves on what the branch team writes into the record. Inventory Management is a separate add-on product with its own item, variant and movement log — not a live mirror of your till program. Your store software keeps running in parallel while Rocketly handles the customer communication side.

The request becomes an opportunity record with stages you define yourself: Enquiry → Availability Check → Reservation → Handover. Which item is held in which branch and for whom, the arrival time and the hold period all live on one card. When the period ends, a task opens for the owner; whether the item goes back on the shelf remains a decision for your store policy.

Segmentation follows RFM logic: recency, frequency and monetary value are evaluated together to build segments. You can add the customer health score and your own tags on top. VIP shoppers, regulars and lapsed customers therefore sit in separate lists, and you define a different contact plan for each one of them.

You do. AI only produces assisting output: the announcement draft, a segment description and conversation summaries. The final wording, the send list and the sending approval stay with your store team. In Workflow Builder you define when the announcement is scheduled and which approval step it passes through; nothing you did not configure reaches a customer.

Yes. You define a team, an owner and a goal for each branch, and role-based access can limit a branch to its own records. Which branch received an enquiry, who handled it and how long it waited are answered on the board and in reports with a branch breakdown. The team leaderboard lets you compare stores on the same measure.

Yes. Bulk import runs from CSV, Excel, VCF and Google Sheets, mapping name, phone, email, branch and custom fields. You can carry your loyalty programme customer code across as a custom field. Checking the mapping with a sample file before the full import is recommended, so duplicates and wrong segments do not appear later.

There is a permanently free plan and no credit card is requested; there is no trial that expires and locks you out. AI features, advanced workflows and some channel connections sit in paid plans. The pricing page shows which feature belongs to which plan, so you can size the user seats against the number of stores you run.

Retail Stores

Keep Store Enquiries and Loyal Shoppers on One Screen

The product question, the reservation and the owning branch in one workspace.

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