The vaccination calendar lives in someone head, and the messages live on three phones.

Rocketly is a CRM layer for pet owner communication and the booking process: messages from connected channels attach to an owner record, the vaccination and parasite calendar sits in a reminder flow, booking and recheck follow-up is configured, and the process becomes reportable. It does not replace your practice-management software, laboratory devices or official registration filings; it works next to them as the communication layer.

For each animal you write the last administration date and the next due window into custom fields; a workflow triggers on that date and prepares the reminder draft. Workflow Builder ships with 55 templates and 46 trigger types, so intervals follow your own protocol. The decision to administer and clinical suitability belong to the vet, and the team approves the final wording and the send.

Yes. Under the owner record you define custom fields for each animal — name, species, breed, date of birth, neuter status and microchip number. Reminders and tasks are prepared with the right pet name and past visits appear under the same owner. Records that used to blur under one phone number are separated from each other.

When a message mentions an emergency, a workflow marks the record with a separate tag, moves it into the on-call queue and notifies the vet on duty, so the urgent conversation is not buried under routine price questions. The software does not decide the urgency level or the referral; the veterinarian reading the message makes that judgement and notes it on the record.

Yes. Connected sources such as WhatsApp Business, a personal WhatsApp line, Instagram DM and story replies, Facebook Messenger, Telegram, email, SMS and the web chat widget appear in the same inbox. Rocketly supports 12 channel types in total; which ones you can open depends on your account configuration and plan.

With the Inventory Management add-on you record food, collar and care-product items, link a sale to the owner record and set a repeat-order reminder around the estimated consumption window. Your till or POS system and your accounting records stay in their own systems; Rocketly makes those sales visible from the communication and follow-up side.

No. AI produces assisting output only: conversation summaries and reply drafts based on your knowledge base. Diagnosis, treatment plan, medication and dosage are decided by the veterinarian after an examination. Final review of owner-facing content and sending authorization stay with your team, and the limits you write into the knowledge base shape what the draft can cover.

Yes. Bulk import runs from CSV, Excel, VCF and Google Sheets, mapping owner name, phone and email along with custom fields such as pet name, species and last vaccination date. Validating the mapping on a small sample file first is recommended. After the transfer you build segments and reminder flows directly on those fields.

There is a permanently free plan and no credit card is requested; there is no trial-period concept. AI features, advanced workflow sequences, the Inventory Management add-on and some channel connections sit in paid plans. The pricing page shows which feature belongs to which plan, and a single-vet practice can be configured differently from a multi-branch group.