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Car Dealerships

The cars are on the lot and the enquiries keep coming, but the follow-up lives in someone’s phone.

Rocketly links listing questions, trade-in and appraisal requests, test-drive bookings and finance referrals to a single customer record. Which car someone asked about, who owns the conversation and what happens next stay on one screen.

Why a Listing Enquiry Never Becomes a Sale at a Dealership

Enquiries from listing portals, Instagram and WhatsApp land on different phones, so no shared record shows who is looking at which vehicle.

On a trade-in the make, model, mileage and damage history stay buried in a chat thread, breaking the link between the appraisal appointment and the figure that was quoted.

A promised test drive never reaches a shared calendar, so two salespeople offer the same car at the same hour and someone has to walk it back on the forecourt.

Nobody except the assigned salesperson knows where a finance referral stands, so the moment that person is off, the deal stops moving.

Because nobody measures which listing source or campaign actually converts, the listing-renewal and advertising budget is split on instinct.

Which Channels Car Buyers Use to Reach a Dealership

WhatsApp Business

The first question from a listing usually arrives here: paintwork history, mileage, trade-in and the final figure. Reminders are scheduled with approved template messages.

WhatsApp Personal Line

Most salespeople message buyers from their own number. That line can be connected too, so the conversation stays with the dealership when they are away.

Instagram DM and Story Replies

Buyers who see new-arrival videos and forecourt posts usually DM; story replies land in the same conversation.

Dealership Website Form and Chat Widget

A trade-in intake form and live chat turn a site visitor into a customer record, with the vehicle page they came from noted on it.

Meta and Google Lead Forms

Campaign lead-form records sync into the CRM, so you can see by source which campaign turned into a test drive.

Phone Notes and Listing Portal Requests

Calls and requests carried over from listing portals by manual entry, CSV or webhook are noted on the same record, so the process runs on one history.

What Rocketly Adds to Your Sales Floor’s Day

Collect Vehicle Enquiries in One Inbox

WhatsApp Business and a personal line, Instagram DM and story replies, Facebook Messenger, Telegram, email and website forms — the sources your dealership connects appear on one screen. Rocketly supports 12 channel types; you decide which to open.

Give the Sale a Stage

Build your own pipeline: Enquiry → Information → Appraisal/Trade-in → Test Drive → Offer → Finance → Sale and Handover. The board shows which buyer is waiting on which car and who owns it.

Attach the Stock Card to the Customer Record

With the inventory add-on you hold plate, VIN, mileage and cost in one place, and link the interested buyer directly to that vehicle — so "who asked about this car" is answered from a single list.

Test Drive and Appraisal Bookings

A shareable booking page lets the buyer pick a slot and the appointment syncs with Google Calendar. Licence verification and vehicle-preparation tasks open from the same record.

Run Trade-Ins as a Process

Build a trade-in intake form with Form Builder: make, model, year, mileage, damage declaration and photos in one place. The submission lands on the record and opens the appraisal task.

Offers, Contracts and Document Templates

Turn vehicle, options and trade-in lines into a PDF offer, use document templates for the sales contract and handover sheet, and follow view and approval status from the record.

AI Reply Drafts and Conversation Summaries

AI drafts replies from your knowledge base on specification and process questions and summarizes long negotiation threads. It does not appraise a vehicle or interpret an inspection report; the salesperson edits and decides whether to send.

Keep the Listing Source on the Record

Requests from listing portals reach a record through manual entry, CSV/Excel import or a webhook you build yourself; because the source field is filled, you can still list which listing turned into a conversation.

Source and Vehicle Reports

With 38 ready-made report types, use your own data to see which source converts to a test drive and which segment converts to a sale, and list stock by how long it has been standing.

Ready to bring the customer communication you connect into one shared workspace?

Configure your process, team and connected sources at a pace that fits your operation.

What AI Speeds Up on a Dealership Floor — and What It Never Decides

AI can prepare drafts and summaries from conversation context; your team decides what is shared with customers.

Drafts Replies

Produces drafts from your knowledge base for recurring questions about specification, mileage, the appraisal process and trade-in steps; the salesperson edits and decides whether to send.

Summarizes Long Negotiations

Summarizes a price and trade-in thread spread over days so the team sees the context at shift handover.

Helps Segment the Enquiry

Suggests budget band, body type and fuel preference tags from the conversation context; the salesperson confirms them.

Does Not Appraise or Approve Credit

AI does not interpret an inspection report, derive value from a damage record, or state a final price or credit approval. Those decisions belong to the dealership and the finance house.

Where a Vehicle Enquiry Travels Inside the Dealership

01 · CONTROLLED HANDOFF

From a listing question to a test drive

01

A buyer messages on WhatsApp after seeing the listing — "any repainted panels, would you take my car in part exchange?" The message lands in the inbox and a record opens with the source marked as the listing portal.

02

AI drafts a reply from the knowledge base; the salesperson edits it, notes that the inspection report reflects a technical assessment, and sends it.

03

The record is linked to the stock card and moved to the Test Drive stage; an owner is assigned and the booking link is shared.

04

The appointment syncs to Google Calendar, preparation and licence-check tasks open, and a reminder is scheduled and sent with dealership approval.

05

After the drive the record moves to Offer, and vehicle, options and any trade-in line are shared as a quote through a buyer-specific link.

Connecting a trade-in request to the appraisal

The buyer fills in the trade-in form: make, model, year, mileage, damage declaration and photos land on one record.

A workflow moves the record to the Appraisal stage and opens the appointment task; available slots are picked from the booking page.

The appraisal result and the trade-in figure are noted on the record and feed the trade-in line when the offer is built.

If the buyer declines the figure, the record stays at Offer and a follow-up task opens for the salesperson after your chosen interval.

Keeping a finance referral in sight

A buyer who needs credit moves to the Finance stage; the institution they were referred to and the documents requested are written on the record.

A task opens for each missing document and closes when it arrives, moving the record to the next step.

The decision and its timing belong to the bank or finance house, not to the dealership; the record only holds the pending step and its owner.

On a positive outcome the record moves to Sale and Handover, and registration steps join the task list.

Building a waiting list for standing stock

Buyers who previously asked about a similar car are listed as a segment based on the segment and price band of the stock card.

The follow-up sequence prepares the message draft; the team approves the wording and the send list.

Interested buyers move to the Test Drive stage; the rest stay in the segment with their interest tags.

How long the car has stood and how many enquiries came from each source is tracked in your own report.

Follow-Up Flows You Can Build in a Dealership

Use these examples to discuss triggers, owners and review points before configuring your own process.

New Vehicle Enquiry Intake and Routing

So a first contact from a connected channel never sits unowned

1

Trigger: a new conversation opens on a connected channel.

2

Condition: if the message carries a segment or vehicle tag, route it to the salesperson who covers that segment.

3

Action: move the record to Information, assign an owner, match the vehicle of interest to a stock card and prepare a reply draft.

4

If no reply goes out within your chosen interval, notify the sales manager.

Pre-Test-Drive Preparation and Reminder

A checklist aimed at having the car ready when the buyer arrives

1

Trigger: a test-drive appointment is created.

2

Condition: the vehicle is in stock and sale-ready.

3

Action: open wash, fuel and paperwork tasks, request licence verification, and schedule a reminder sent with dealership approval.

4

If the buyer does not respond, open a confirmation task for the salesperson.

Post-Sale and Return-Contact Follow-Up

A satisfaction and repeat-contact plan after handover

1

Trigger: the record moves to the Sale and Handover stage.

2

Action: schedule a satisfaction question and the remaining paperwork tasks.

3

Condition: if the buyer responds positively, open a review and referral task.

4

Add the buyer to a segment for a future vehicle change and attach a follow-up sequence.

Connections Worth Setting Up for a Car Dealership

Connect native channels directly, or use a webhook for an existing tool — each card makes Rocketly’s role clear.

WhatsApp Business API

Native connection

Buyer threads, template messages and reminder planning

Instagram DM (Meta)

Native connection

Attaching first contact from vehicle videos to a record

Google Calendar

Native connection

Syncing test-drive and appraisal bookings with the team

Meta Ads

Lead source

Campaign lead-form records arriving with their source

Webhook

Webhook connection

Opening a record from your own listing or website system

CSV / Excel Import

One-time import

Bulk transfer of existing customer and stock lists

The First Week on the Forecourt: Setup Order

Use these steps to review your process, responsibilities and permissions before going live.

1

Define the dealership profile and the sales team

Create branch and salesperson users; use roles to limit who sees which customer record, conversation and stock card.

2

Build the sales stages

Name the Enquiry → Information → Appraisal/Trade-in → Test Drive → Offer → Finance → Sale and Handover flow the way your dealership actually works.

3

Connect channels and open the source field

Start with the channel that brings the most enquiries — usually WhatsApp and Instagram — and define the source field you will fill for listing requests by manual entry, CSV or webhook.

4

Prepare stock cards and the trade-in form

Set up plate, make, model, year, mileage and cost fields; add the trade-in intake form to your site and to your WhatsApp replies.

5

Build and test the first three workflows

Try enquiry routing, test-drive preparation and post-sale follow-up on sample records before opening them to live buyer communication.

6

Set reports and clarify the system boundary

Open source, segment and stock-age reports. Your dealer management software, pre-accounting and registration paperwork keep running in parallel; Rocketly is the communication and follow-up layer.

The Rocketly Capacity Behind Your Dealership Floor

0

Channel types where vehicle enquiries merge

0

Templates for test-drive and follow-up flows

0

Report types covering stock and the sales process

0

Interface languages for listings and buyer threads

The operational examples on this page are not guaranteed outcomes. What is available and how it performs depend on your process, connected sources, permissions and team use.

Car Dealership CRM — What Dealers Ask Most

Rocketly is a CRM layer for buyer communication and the sales process: enquiries from connected channels attach to a customer record, the vehicle of interest is matched to a stock card, test-drive and appraisal appointments are planned, and offer and trade-in steps get their own stages. It is not a replacement for your dealer management or accounting software, or for registration paperwork; it works alongside them as the communication and follow-up layer.

There is no built-in integration with vehicle listing marketplaces, and we do not claim otherwise on this page. You attach listing-driven requests to a record in three ways: manual entry by the salesperson, bulk import from CSV/Excel or Google Sheets, or a webhook you build on your own side. Because the source field is filled on every record, you can still report on which listing turned into a conversation.

Yes. Connected sources such as WhatsApp Business, a personal WhatsApp line, Instagram DM and story replies, Facebook Messenger, Telegram, email and the web chat widget appear in the same inbox. Rocketly supports 12 channel types in total; which ones you can open depends on your account configuration and plan. The same buyer writing from two channels still merges into one record.

You build the trade-in intake form with Form Builder: make, model, year, mileage, damage declaration and photo fields collect in one place. The submission lands on the customer record, the workflow you defined moves it to the appraisal stage and opens the booking task. The appraisal result and the trade-in figure are noted on the record and used when the offer is built. The real value of the car comes from the technical inspection; the software does not appraise it.

Workflow Builder ships with 55 templates and offers 46 trigger types. Vehicle preparation, licence verification, appointment reminders and post-drive follow-up can all be built on that structure to match how your floor works. Message content and send approval are configured according to your dealership policy.

Rocketly is not the decision maker in a finance application. On the record you keep which institution the buyer was referred to, which documents were requested, what is missing and which step is pending, as tasks — so the process stays visible when the salesperson is away. The outcome, the rate and the approval timeline belong to the bank or finance house, and this page makes no promise about them.

No. AI produces assisting output only: reply drafts based on your knowledge base, summaries of long negotiation threads and tag suggestions. It does not appraise a vehicle, read value out of a damage record or state a final selling price. Pricing and the trade-in figure are the dealership’s decision, and final review plus sending authorization stay with your team.

Yes. Bulk import runs from CSV, Excel, VCF and Google Sheets, mapping name, phone, email, segment of interest and custom fields. On the stock side you map plate, make, model, year and mileage to your own column headings. Checking the mapping with a sample file before the full import is recommended.

Yes. There is a permanently free plan and no credit card is requested; there is no trial window that closes your account. AI, advanced workflows, the inventory add-on and some channel connections sit in paid plans; the pricing page shows which feature belongs to which plan.

Car Dealerships

Make the Enquiries on Your Forecourt Visible

Keep the enquiry, the vehicle of interest and the next step in one workspace.

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The Right Plan for Your Business

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