01 · CONTROLLED HANDOFF
Turning an Instagram food question into a repeat order
01
An owner DMs under a shop post — "which foods do you have for a neutered cat?" The message lands in the inbox and a new customer record opens.
02
AI drafts a reply from the product list in the knowledge base; the team adjusts it for current stock and decides to send.
03
Once the order is confirmed the record moves to Preparation, and breed, age and the chosen food are noted on the animal card.
04
The next reminder date is written into the follow-up sequence based on bag size, and a task reaches the responsible team member when it is due.
05
If the owner reorders, everything continues on the same card; if not, a second-contact task opens.