Every one of the 46 updates shipped on the Marketing side, newest first.
Before you connect a Lead Ads form you can see what is missing: page subscription, permissions, target field mapping. The scheduler's current capacity is stated too, so it is never a mystery why a form hasn't been pulled yet.
While connecting your Meta account you can see which step you are on and what is being waited for, and an authorisation left half-finished is queued and completed. The Facebook Pages subscribed to Lead Ads are recorded, so which page is actually connected is not a guess.
When capacity fills up, sends are queued rather than dropped, and go out when their turn comes. Failed deliveries can be replayed per provider. Where the service-level target shown on screen comes from — the plan or your own setting — is stated explicitly.
Every operation on a form — connecting, duplicating, re-verifying, disabling — sits in a filterable history. For gaps in coverage you can create a recovery plan and follow it through; the plan is durable and does not vanish when you close the tab.
Click a facet on a prospect card and filter straight to that value. Saved Prospects gained a country filter, and the filter bar now fits on one line — filters no longer eat half the screen.
An anomaly is no longer only a ready-made alert but a condition you can write into your own rule: thresholds such as “today's spend is more than 3σ above its own 28-day normal” are defined in the condition editor. A ready-made “Spend anomaly” condition was added as well. The σ and multiplier fields exclude each other, so you no longer save a rule and then hit an error; when a condition cannot run, the reason is stated plainly (works only on raw metrics, needs a single-day window, not enough daily data).
Ad rules can now target only active or only paused entities. On top of that, two templates were added: “Restart a recovering campaign” (resumes a paused campaign whose 7-day ROAS is back on target) and “Lower the bid on expensive clicks” (reduces an ad set's bid when CPC exceeds the target). In the wizard, a template the platform does not support is greyed out with a reason up front; previously it could be selected and failed with a raw error on create.
Every form in the schema validation queue gained an action dialog: approve, defer, assign an owner, change priority, add a note. Owners are chosen from active team members only, and removing an owner asks for explicit confirmation. The same dialog carries a history of who did what and when. The queue filters by platform, validation status, priority and “assigned to me”; a “Last seven days validation health” panel shows the success rate, attempt counts and recurring failure classes. Bulk updates can be applied to every form matching the filter as a cancellable background job. Filters are now kept in the address bar.
A saved view can now be shared with just you, the whole organization, or selected teams. Quality CSV and delivery SLO CSV exports were added. The delivery recovery bulk action states in its confirmation how many forms and at most how many deliveries per form it will process. The LinkedIn Ads card shows the last polling failure as an orange warning, so “why aren't leads arriving” is answered on screen; the provider rate-limit badge now also states how many events occurred in the last 7 and 30 days.
The mapping step of the Excel import wizard gained a “Use previous mapping” button: the mappings of your last ten imports are read and the template that overlaps this file's columns the most is offered, with a hint naming the source file and how many columns it matches. Saved-view chips in the lead list are now grouped into “My views” and “Team views”, so in a busy organization you can tell whose a view is without inspecting a badge.
A new page shows which search appearances (for example AI Overview) your pages have shown up in. It offers a period selector, a type filter, a trend chart, the record coverage (“{{from}} – {{to}} · {{n}} points”) and sample records. When no measurement exists yet the page says so plainly; with Search Console connected, the daily probe starts building history after the first successful record.
A technical audit now states what evidence the crawl rests on — raw HTML or JavaScript-rendered HTML (up to 25 pages) — and what each one does not prove. New finding types were added: skipped heading levels, duplicate heading anchors, broken in-page links and oversized Schema JSON-LD. A first CrUX measurement now asks for explicit consent because it spends quota, and failures come with a support ID you can share.
A draft written for AI answers now moves through Draft → In review → Approved → Re-audit; the person who wrote a draft cannot approve their own, and the flow publishes nothing to your site. Tracked prompts gained bulk actions: pause the selected ones, resume measurement, apply a topic tag, set business weight — each behind a “{{n}} prompts affected, past measurements are kept” confirmation. Keyword ideas now show a cost estimate and ask for approval first, then record what it actually cost. The processing-region declaration is versioned and evidence-linked.
Report downloads are grouped into three sets (visibility reports, audit and plan, BI data), show progress while running and can be cancelled. A daily BI dataset and its schema were added. In the site audit you can re-audit a single criterion on its own and attach a declaration and evidence link to each criterion. When coverage is insufficient, no misleading score is shown. The data-protection screen states plainly that raw answer text is retained while automatic redaction is off.
The dashboard told you how many conversions dropped, but not why. Seven skip reasons are now named on screen: no identifier, unsupported event, no value, no link, no contact permission, consent unreadable, excluded. The window is computed in your organisation's time zone. Lead-form evidence cards now also show the last successful fetch time and a specific failure reason — "access restricted" versus "temporarily unavailable".
Five fields of the URL inspection response — whether Google could fetch the page, indexing status, robots.txt permission, the device crawled, rich-result validation — were never rendered, so half of what your Google quota paid for never reached you. All of them are now shown. The sitemap crawl also states how many rows were silently dropped for having no path. In the cannibalisation diagnosis, "12 overlapping queries" now comes with its denominator: how many queries were scanned and how many pages the position filter removed. A separate screen for SEO operation status was added as well.
Data on AI bots visiting your site is now a series broken down by day, signal and provider, so "GPTBot came 40 times last week and 12 this week" is finally a question you can ask. Days with no measurement are drawn as a gap rather than a zero, so "no data" is never confused with "no bot came". The Engines, Sources and Prompts pages also gained clickable distribution charts — click a colour and the table below filters to it.
Your IndexNow key file is verified before you try to submit, so "am I ready?" is not answered by a failed submission. "No sitemap" and "sitemap not submitted" are now shown as different states. In reports you can choose the comparison baseline — the same period last year, for instance — and add your own commentary next to the numbers, clearly marked as commentary rather than measurement.
The "People also ask" questions that appear in search results are now stored and matched against the pages on your site, so you can see which questions have no page answering them — instead of guessing from a keyword list.
Readers can search for a relevant post within a category and copy a direct link to a section of an article. Finding and sharing the exact part of a long article is faster.
You can see where your competitors stand on the keywords you track. Ranking data now comes from the search results page, not only from your own click data, and visibility in AI search is brought together with search engine visibility in one place. Content intelligence shows which page is thin on which topic.
Did the person who filled in your ad form actually reach the CRM? You no longer have to guess. The new centre at the top of the Lead Forms tab measures every step of delivery: open issues, per-form delivery performance, provider readiness and the queue of records that could not be delivered. It covers Meta, TikTok, LinkedIn and Snapchat, and the panel never shows personal data.
You can pull back the historical records lost when a connection dropped or a permission lapsed. Before anything runs you get a preview of how many records will be scanned, the limits are written on screen, and the job can be stopped while it is running. Available for Meta and LinkedIn forms.
When your ad reports do not show the day you expect, one dialog tells you why: is the connection up, what is the latest day of data and how old is it, when did the background worker last finish successfully, when was account metadata refreshed, and is the access token still valid. The token value is never printed on screen — only its state.
For TikTok, LinkedIn and Snapchat forms, a provider's display name or a free-form UTM label was never a campaign id. Now you map the form — and optionally a specific UTM campaign — to the real campaign id yourself, and the lead → deal → revenue report reads from that audited mapping.
The list of pages losing traffic can now be reviewed by team members without task-writing permission, and every row jumps straight to that URL's lifecycle. When an internal link draft is being prepared you can see which row is working, audit results download in three formats, and rank tracking can measure the same keywords on another device or country and show you the gap.
Guardrail thresholds now carry the currency of the ad account they belong to: in an organisation whose base is one currency and whose account is another, "500" meant two different real thresholds. When a button is disabled the reason is written on screen, and an empty list now tells you what to do next.
Follow your competitors' ads, keywords and search visibility in one place. Build your brand list, run a scan and see who is winning where, backed by your own data.
Scans now build up into a timeline, so you can put two moments side by side and see exactly what changed. Saved comparison sets, tags and filters, CSV/PDF export, scheduled automatic scans and an opt-in weekly email digest are all in. Turn a keyword gap into an AI content brief in one click, link a finding to a deal, and compare yourself with your sector without exposing anyone's identity. Multiple brands and multiple branches are supported.
Score banners, videos and landing pages the moment you upload them, and see where you stand against the sector average line. There is a dedicated video tab, side-by-side creative comparison and landing page review. The price is shown on screen before you spend anything, and your credit is reserved when the job starts — no surprises.
The menu was rebuilt around four questions — where do I stand, who is ahead, what should I do, what does the evidence say — with everything else gathered under Advanced. A Simple / Advanced view mode lets you strip the screen back to what you need. Every number on the dashboard is a door into its own detail, and “not measured” no longer looks like “zero” in the tables.
Bulk pause, resume and update budgets for TikTok, LinkedIn and Google Ads campaigns without leaving Rocketly. LinkedIn and Yandex now run in embedded mode, and the marketing hub is tidier with tabs.
See your sites' Core Web Vitals scorecard on one screen; catch performance regressions early with 40-week trend charts from CrUX history and regression signals. With automatic weekly refresh in the background.
TikTok Ads, with campaign, spend and demographic data, in its own tab in the Marketing Center. TikTok now joins Meta, Google and Yandex.
Rocketly Apps now builds more than internal tools: create multilingual, on-brand sites for your customers too. Compose the page, preview it across devices and themes, publish it and track conversion from the same workspace.
Collect form submissions from Google, TikTok and LinkedIn in one workspace. Manage platform connections, review new enquiries in a single flow and make sure your team never misses a request.
AI Chat now breaks ad questions down by platform and ad account — it’s clear which channel and which account drove what. Ad Watcher notifications arrive with a logo’d account-breakdown card too.
Connect your Yandex Direct account and track impressions, clicks, spend and conversions in the same place as your other channels. Campaign breakdowns are on the dashboard too.
Write rules in plain language and backtest them — “how many times would this rule have fired in the last 7 days?” Roll a rule out to a slice of campaigns with A/B canary; plus anomaly detection, time-of-day rules (dayparting), bulk approval, budget undo and conflicting-rule warnings.
Rank tracking now pulls queries from Google Search Console and comes with segments, visibility and drop alerts. Compare two crawls across dates, track issue history with time-series charts; internal link graph, Core Web Vitals and PDF/CSV export are here too.
Automate your Meta, Google, TikTok and LinkedIn ads with rules (TikTok/LinkedIn beta): budget, bid and status changes without manual work. Everything starts OFF behind a master switch; preview never writes real changes and critical actions go through an approval queue.
The dashboard is now always unified — the account filter is gone. You get a blended GA4 + Search Console organic/web trend, Channel Mix & Efficiency, AI insights right on the dashboard, plus Audience insights that combine Meta and Google Ads demographics. Panels backed only by Meta data are clearly badged.
Added Pre-Accounting use-case scenarios and FAQs for 20 industries (in three languages).
Schedule articles for a future date and they publish automatically. A featured article on the homepage, popular/recent sorting and related posts; an automatic social-share image (OG) for cover-less articles; category pages and a live preview in the admin editor.
Track a lead from the ad all the way to closed revenue. With campaign-name resolution and revenue-based ROAS, you can see which campaign actually makes money.
Rename campaigns, adjust budgets and tweak ad-set targeting inline, preview how your ad looks across placements, and open anything in Meta when you need to. The daily-trend chart now lets you switch between 12 metrics.
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